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Copywriter Jacky Fitt established Words To Fitt in 2004.
Jacky’s professional career began in the theatre, followed by 7 years within feature film production and, prior to freelance work, Head of Viewer Services (North) at ITV, covering all published material in support of programming across ITV Yorkshire, Granada, Tyne Tees and Border regions. During this time Jacky also project managed viewer support systems and wrote accompanying literature and web content for ITV's 2004 network campaign "Walk For Life" in association with Learn Direct.
Continuing to work regularly with ITV1, Jacky also now enjoys collaborating with national creative companies, large organizations, SMEs, sole traders and individual clients. More recently Jacky has also become a Director of the the Big Ideas Collective, a unique virtual creative marketing and design consultancy that offers a powerhouse of talent with a teeny tiny carbon footprint.
Working with designers, programme makers, historians, chefs, entrepreneurs, teachers, naturalists and a diverse range of business men and women makes for a great day in the office! "I love to interpret and promote people's ideas and passions; getting to know clients and producing copy that speaks for and about them, being a partner in achieving their goals." Jacky